WebJul 20, 2024 · Click-through rate = (number of emails clicked / number of emails delivered) x 100. The CTR leaves opens out of the equation, giving you an unbiased look at email performance. Click-to-open rate (CTOR) The click-to-open rate (CTOR) is how many of your opened emails were clicked on. This is different from CTR as it relies on opens and … WebEssentially, the click rate is a percentage that tells you how many emails successfully achieved one click from a subscriber. This click tells you if your campaign was engaging …

Email KPIs: Open Rate vs Click-Rate vs Click-Through Rate

WebOct 20, 2024 · Our blog subscriber emails average a higher-than-average email open rate of 40%. Yet, our email click through rate is less than 10%. That’s right. Ten percent. Like you, we want to increase it. But, how do you get more people to click on your email campaigns? Our email open rate used to be 15%. WebOpen and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines … scariest weapons

Click Rate vs Click Through Rate Guide Mailchimp

WebOpen rates vs. click-through rates: 2011 – 2013. Clearly, there’s been a shift in email consumption that is more prominently reflected in aggregate CTRs than opens. While there are several factors that may be … WebIn fact, email marketers have combined these metrics into a final computation – click to open rate (CTOR). Unlike click-through rate, which takes clicks as a percentage of all subscribers, click to open rate looks at clicks as a percentage of opens. WebWe’re constantly asked what a good open rate or click-through rate is for email. The short answer is, it depends. Those types of key engagement metrics can vary widely based on … rugg window boxes